Top 5 Travel and Local Apps in Australia Q4 2024

The performance of the top travel and local apps in Australia during the fourth quarter of 2024 offers intriguing insights into user engagement and download trends. According to data from Sensor Tower, these apps have shown varying patterns in downloads and active users.

Booking.com: Hotels & Travel maintained a consistent presence in the market. Weekly downloads fluctuated slightly, starting at around 29.3K and peaking at 33.1K in late December. Active users began the quarter at approximately 1.2M, with a noticeable increase towards the end, reaching around 1.3M.

Trip.com: Book Flights, Hotels exhibited a steady increase in weekly downloads, beginning at 14.3K and climbing to nearly 24.8K by the end of the quarter. Active user numbers mirrored this trend, starting at 106K and peaking at 136K in late November before a slight decline to 114K by year-end.

EasyPark - Parking made easy saw a varied pattern in weekly downloads, initially at 30.2K, dropping mid-quarter, and then rising again to 26.2K by December's close. Active users showed an upward trajectory from 437K to 505K, signaling increased app engagement.

Virgin Australia displayed consistent download numbers, peaking at 24.1K in October and gradually decreasing to 17.4K by the end of December. Active users reflected a similar trend, starting at 273K, reaching a high of 290K in early November, and ending the quarter at 229K.

Qantas Airways had a stable download rate, with a peak of 30.1K in mid-December. Active users showed significant fluctuations, beginning at 530K, peaking at 586K in early December, and finishing at 535K.

These insights from Sensor Tower highlight the dynamic nature of user interaction with travel and local apps in Australia, providing valuable data for understanding market trends. For more detailed analytics, visit Sensor Tower's platform.